AFC Qatar
A ticketing concept for AFC Qatar combines architectural imagery and restrained interaction, with Flightio identified as the project intermediary.
AFC Asian Cup Qatar 2023. Project delivered through Flightio as the intermediary.
Make match discovery and seat selection feel connected within a considered ticketing concept, while keeping the main choices clear.
Art direction, experience design and interactive prototyping.
Campaign imagery, responsive landing, interaction studies and a generated wireframe.
Atmosphere can introduce matchday without taking over the booking choices. This is a ticketing concept with prototype interactions and fixture data, rather than evidence of a launched or usability-tested service.
Design: Ali Komeili · Project via Flightio.
What the work needed to connect
Make match discovery and seat selection feel connected within a considered ticketing concept, while keeping the main choices clear.
Matchday begins before the stadium
The landing-page concept frames ticket discovery as part of the matchday experience. Architectural imagery establishes the setting, while a restrained palette gives the interface room to breathe. The direction draws on hospitality rather than crowded promotional layouts.
AFC Qatar · Luxury matchday landing experience
Choosing a seat with clarity
The interactive study connects areas, guest count and pricing feedback within one sequence. Selection states make changes visible, while soft transitions maintain continuity. Fixtures and prices are illustrative; this is not a live ticketing service.
AFC Qatar · Seat atlas and personal invitation
From sequence to screen structure
The wireframe maps discovery, selection and confirmation across desktop and mobile views. It makes the content hierarchy visible before the final visual treatment. The sketch is a presentation of the intended flow, not evidence of user testing.
Making the sequence visible before the finish
The wireframe maps discovery, selection and confirmation; the interactive study makes guest count and pricing feedback visible. The architectural imagery is presented as a separate layer around those practical decisions.
Atmosphere with a practical hierarchy
Ivory and oxblood establish the visual direction, supported by warm light and measured spacing. The interface keeps the main choices visible as the page unfolds. This concept demonstrates design intent without claiming sales or measured usability outcomes.
What I take from this direction
Atmosphere can introduce matchday without taking over the booking choices. This is a ticketing concept with prototype interactions and fixture data, rather than evidence of a launched or usability-tested service.