AuraLeaf
A botanical visual identity for AuraLeaf pairs a restrained wordmark with glass-bottle studies, leaf illustrations and a deep-green brand environment.
A botanical visual identity for AuraLeaf pairs a restrained wordmark with glass-bottle studies, leaf illustrations and a deep-green brand environment.
Connect botanical imagery and precise product presentation in a coherent identity that can extend from small bottle labels to digital and environmental applications.
Visual identity, packaging visualisation and brand applications.
Typography and palette boards, botanical illustration series, bottle-design studies, packaging and digital mockups, stationery and environmental presentations.
The quiet frame allows botanical detail to remain the expressive layer. Bottle drawings and supplied mockups show a coherent direction, while reconstructed image quality and untested production details remain limits to review separately.
Design presentation by Ali Komeili. Product, interface and environmental applications are shown as presentation mockups.
What the work needed to connect
Connect botanical imagery and precise product presentation in a coherent identity that can extend from small bottle labels to digital and environmental applications.
Botanical detail, held in a quiet frame.
AuraLeaf brings two visual qualities together: the organic detail of leaves and the measured presentation of a glass bottle. Deep green holds the system together, while restrained labels leave space for the colours, materials and atmosphere of each product scene.
From botanical line to a branded object
Typography and botanical boards establish the visual vocabulary before the bottle-construction studies. Colour scenes, handheld contexts and smaller stationery applications then demonstrate the proposed system at different scales.
A calm foundation for botanical detail.
The wordmark uses a serif voice, supported by simpler text for smaller information. Deep green establishes the main field, with yellow, violet and blue introducing variation. Botanical linework adds a finer level of detail without competing with the name.
The object gives the identity shape.
The bottle studies separate the form into a main vessel, closure and dropper. Technical-style drawings show how those elements relate, while the closure detail returns to their visual character. These are design presentations of the proposed object, rather than evidence of production testing.
Each colour creates its own scene.
Amber, violet and blue move the bottle into different visual settings: autumn leaves, flowers and water. The bottle shape and quiet label remain consistent across those changes. The repeated form gives the family coherence while colour and surrounding texture create a different mood for each scene.
From the bottle to the hand.
The handheld and terrarium scenes change the focus from a still object to a gesture. The boxed set gathers the identity into an unboxing presentation. These supplied mockups explore possible brand contexts, keeping the same green palette and measured typography across very different compositions.
The identity works at a smaller scale.
Stationery, a staff badge and a mobile page show a quieter version of the visual system. The wordmark and green field do most of the work, with botanical details used selectively. The desk presentation connects these smaller pieces back to the bottle.
A visual world beyond packaging.
The workspace, interior sign and vehicle mockups extend the identity into larger settings. Muted green surfaces and restrained branding keep the environmental scenes connected to the product imagery. Together, they show the proposed system moving from a small printed label to a surrounding brand world.
A consistent atmosphere across different scales.
The work brings identity, illustration and product visualisation into one presentation. Its continuity comes from a small set of choices: green as the foundation, fine botanical detail, measured typography and glass as the recurring object. The different applications explore that language at several scales.
What I take from this direction
The quiet frame allows botanical detail to remain the expressive layer. Bottle drawings and supplied mockups show a coherent direction, while reconstructed image quality and untested production details remain limits to review separately.