Azki: mascot and insurance campaign design

A consistent Azki mascot across lifestyle scenes, advertising key visuals, display ads, recruitment artwork and an outdoor insurance concept.

An online insurance comparison and purchasing service in Iran.

Keep Azki’s mascot recognisable across everyday storytelling, purchase messages, recruitment and distant outdoor viewing, while adapting the scene and composition to each communication task.

Campaign visual design and mascot applications by Ali Komeili.

Six mascot lifestyle scenes; five overhead key-visual studies; one display banner and three coin visuals; recruitment artwork; one outdoor billboard mockup.

Seventeen visual assets demonstrate a shared character across several communication lines. The delivered evidence documents design output, without campaign performance data or confirmation of outdoor production.

Campaign visuals and mascot applications: Ali Komeili. Brand and mascot: Azki.

A familiar face for insurance

Azki helps people compare and buy insurance online. This work brings its mascot into several communication lines: everyday lifestyle, campaign key visuals, display advertising, recruitment and an outdoor concept. The shared challenge is keeping one recognisable character while changing the scene, message and reading distance.

Azki mascot in a green shirt holding a gold Azki coin against a blue background.

The mascot joins everyday life

A mountain trip, a rainy pavement, a book at home and a workout give the mascot a life beyond the sales message. Blue hair, the curled forelock, the moustache and rounded facial proportions remain the anchors. Clothing, gesture and lighting change to suit each setting, placing a stylised character inside detailed everyday scenes.

Azki mascot wearing a red jacket beside a yellow car on a mountain road at sunset.

Azki mascot in a yellow raincoat holding an umbrella on a wet city pavement.

Azki mascot in a red sweater reading a book in a warmly lit armchair.

Continuity through colour and props

The yellow car links the road-trip and car-wash scenes, while blue recurs in the hair, clothes and surroundings. Warm evening light makes travel and rest feel open and relaxed; cooler gym lighting suits physical effort. This range expresses a friendly, down-to-earth personality, with playfulness supporting the insurance brand’s intended reassurance.

Azki mascot in a grey tracksuit sitting on a park bench at sunset.

Azki mascot wiping a yellow car at a car wash beside a blue bucket.

Azki mascot holding a plank in a gym beside a digital timer.

One pose, changing surroundings

The overhead key visuals keep the same relaxed pose: hands behind the head, face toward the viewer, yellow car in the corner. Sand, water, moss, grass and snow change around it. The repeated composition makes the variations read as one family and uses a visible state of ease to communicate the idea of reassurance.

Overhead Azki key visual: the relaxed mascot on sand with a yellow car in the upper corner.

Overhead Azki key visual: the mascot reclining on a yellow pool float with a yellow car in the corner.

Overhead Azki key visual: the relaxed mascot on a mossy forest floor beside a yellow car covered with flowers.

Overhead Azki key visual: the relaxed mascot on grass with butterflies and a yellow car in the corner.

Overhead Azki key visual: the mascot in a yellow knitted sweater on snow beside a snow-covered yellow car.

From character to purchase message

Display advertising needs a shorter reading path. In the wide banner, the mascot and money imagery occupy one side; the Persian offer and yellow purchase button occupy the other. The coin portraits simplify the message further. Holding, pointing to and tossing the same branded coin gives the reward visual several expressions without changing its central cue.

Azki insurance display banner with a blue-haired mascot, banknotes, gold coins, Persian cashback copy and a yellow purchase button.

Azki mascot in a checked blue shirt pointing to a gold Azki coin.

Azki mascot in a blue overshirt and yellow T-shirt tossing three gold Azki coins.

Recruitment with a visual invitation

The hiring artwork changes the proposition while keeping the same mascot. An Azki flying saucer lifts the character and a set of tools into its beam. The upward movement turns joining the team into a playful visual invitation. The uncluttered blue background leaves space for recruitment copy when the artwork is adapted to a finished ad.

Azki recruitment artwork with a branded blue flying saucer lifting the mascot, toolbox, battery and wrench.

Protection becomes a physical image

The outdoor concept pairs a bubble-wrapped yellow scooter with “پیچیدم برات!”—a Persian line playing on wrapping something for someone. The packaging makes protection tangible; the mascot extends above the billboard’s rectangular edge. Short copy, a large character and the web address adapt the idea to distant viewing. The night scene shown here is a billboard mockup.

Night-time Azki billboard mockup showing the mascot holding a bubble-wrapped yellow scooter beside Persian copy and azki.com.

A consistent character across channels

The presented work comprises six lifestyle scenes, five overhead key-visual studies, a display banner, three coin-based advertising visuals, recruitment artwork and an outdoor mockup. Across these 17 assets, the mascot stays recognisable while each line uses its own composition and message. This case study documents the visual output; campaign performance and production rollout were not part of the supplied evidence.