Café De La Corte
A coffee packaging direction brings glass, restrained labels and woven materials into a tactile expression of the existing identity.
Café De La Corte is a premium coffee brand built around ritual, craftsmanship and generous hospitality. Its identity combines a heraldic bird mark with warm metallic tones and tactile natural materials.
Extend an existing coffee identity into a coordinated packaging direction using glass, labels and woven materials at different scales.
Packaging design and visual execution. The project was commissioned through a Kuwait-based creative studio; the core brand identity was already established.
Material applications, label system, bottle treatments, burlap sleeve construction, product mockups and lifestyle presentation.
Extending an existing identity required restraint: the materials could add character without competing with the supplied mark. The final presentation shows that balance across the bottle and its surrounding packaging.
Brand identity supplied by the commissioning studio. Packaging design and visual execution by Ali Komeili.
What the work needed to connect
Extend an existing coffee identity into a coordinated packaging direction using glass, labels and woven materials at different scales.
An identity expressed through materials
The packaging direction extends Café De La Corte’s existing identity onto a bottle and its surrounding materials. Label placement, sleeve proportions and repeated marks connect the parts. The presentation focuses on the physical expression of the brand.
Following the bottle through its materials
The presentation moves from the existing mark to label placement, sleeve proportions and material combinations. Close views make the relationship between glass, woven texture and repeated branding easier to compare.
Glass meets woven texture
Warm glass and metallic details sit beside burlap and twine. The contrast gives each material a distinct role: glass reveals the contents, while the woven sleeve adds texture. A restrained palette keeps the composition coherent.
Proportions guided by the bottle
The bottle establishes the scale of the label and sleeve. Transparent areas preserve a view of the contents, and the shield mark links the surfaces. These studies explore placement and proportion across the packaging.
A consistent material direction
The final presentation brings the bottle, sleeve and label into one material language. Repetition connects the applications without adding more ornament. The work demonstrates a packaging direction rather than a claim of tested production performance.
What I take from this direction
Extending an existing identity required restraint: the materials could add character without competing with the supplied mark. The final presentation shows that balance across the bottle and its surrounding packaging.