EcoGold
Campaign artwork for EcoGold turns gold, silver and coins into a transparent battery: a compact visual metaphor for stored value.
A precious-metals brand offering gold, silver and coins, as represented in the supplied campaign artwork.
Give gold, silver and coin trading a clear, memorable campaign image that works as a single object and alongside a Persian advertising message.
Campaign artwork and key visual design.
Key visual, material and angle studies, square and portrait campaign layouts, and a billboard presentation mockup.
The battery makes stored value tangible without needing several competing metaphors. Gold, silver and reflections create the object’s character; the final layouts demonstrate the artwork rather than a measured financial or campaign result.
Campaign artwork by Ali Komeili. The outdoor scene is a presentation mockup.
What the work needed to connect
Give gold, silver and coin trading a clear, memorable campaign image that works as a single object and alongside a Persian advertising message.
Value, made visible.
For EcoGold, I designed campaign artwork around a familiar object: a battery. Replacing its interior with gold, silver and coins gives the advertising message a physical form, making the idea of stored value readable at a glance.
Making the construction part of the story
The wireframe, neutral surface and finished lighting stages separate structure from material. Angle and detail studies follow before the Persian layouts and billboard mockup bring the single object into a campaign composition.
A battery filled with value.
The transparent shell lets the metals become the subject. Stacked bars and coins follow the vertical shape of the battery, while the illuminated brand name ties the object back to EcoGold. Deep green gives the gold room to stand out.
From structure to finished light.
The development sequence moves from wireframe to a neutral surface and then to the finished artwork. Seeing those stages together explains how the cylindrical shell, metal cap and internal stack form the visual before lighting gives it depth.
The detail carries the idea.
Warm reflections on gold meet cooler highlights on the cap and silver bar. The glass-like shell keeps the contents visible while adding depth. Close-ups make these material differences part of the campaign’s visual language, rather than background decoration.
The image meets the message.
The square and portrait layouts pair the battery with the Persian campaign headline and service message. A strong top-level hierarchy carries the advertisement; smaller material details invite a closer look. The green field and gold accents keep both formats connected.
Read it from a distance.
The billboard mockup places the artwork in a city setting at dusk. At this scale, the battery silhouette and Persian headline lead; the service line and brand mark follow. This is a presentation of the campaign layout in context.
A campaign held together visually.
The result is a family of campaign artworks built around a single recognisable object. Hero views, material details and advertising layouts share the same palette and lighting approach, while the presentation shows how the image works at different scales.
What I take from this direction
The battery makes stored value tangible without needing several competing metaphors. Gold, silver and reflections create the object’s character; the final layouts demonstrate the artwork rather than a measured financial or campaign result.