Hola — A greeting opens the conversation
A welcoming visual identity for a conversation-led Spanish school, connecting a rounded greeting with illustrated learning materials and spaces.
A Spanish language school with a conversation-first teaching approach.
Express a conversation-first approach through an approachable school identity that stays recognisable across learning cards, stationery and larger environmental applications.
Visual identity and brand applications
Wordmark, colour palette, illustration language, learning-material designs and environmental application mockups
A coordinated identity presentation spanning a greeting-led wordmark, illustrated learning materials and school-environment mockups, with a consistent palette across scales.
Visual identity and presentation: Ali Komeili / Desartly. Application images are mockups.
A greeting before a lesson
Hola is a Spanish language school built around conversation. Its identity starts with the simplest spoken exchange: saying hello. For learners who want to use Spanish with other people, the visual direction makes the school feel welcoming before a lesson begins.
The name carries the invitation
The rounded ¡Hola! wordmark turns a familiar greeting into the main brand signal. Spanish exclamation marks frame the name, while the small ESPAÑOL descriptor explains the offer. Deep navy gives the lettering weight against cream, pink and lavender backgrounds.
A landscape for conversation
White arches, blue doorways, cypress trees and orange blossom form a recurring illustrated landscape. The same shapes frame notebooks and learning cards, then expand into larger scenes. Sincerity leads the intended personality, with imaginative colour adding a lively accent.
Words become shared prompts
Cards pair everyday Spanish words with recognisable pictures: a house, an orange, friends and speaking. Across the learning-material mockups, the wordmark stays prominent while illustration supplies context. The conversation-first approach is expressed through people facing each other and objects that can prompt an exchange.
The identity enters the room
The application mockups extend the palette into classroom doors, reception signage, stationery and a fabric bag. Large wall marks use fewer elements; smaller objects carry richer scenes. These are visual proposals for a consistent school environment, rather than documentation of a completed fit-out.
A system for everyday practice
The presentation brings a greeting, an illustrated world and learning materials into one identity system. It shows how the school can express its conversation-led approach across print and space. Learning outcomes, enrolment changes and production testing were outside the evidence supplied.