Lakota
An expressive identity for Pouya Jamalian’s Lakota flute and ocarina school, connecting specialist education, instrument culture and tactile brand experiences.
A music education company and teaching studio in Saadat Abad, Tehran, led by Pouya Jamalian, a leading Iranian educator in Lakota flutes and ocarina.
Connect the authority of specialist music teaching with an approachable visual identity that works across learning materials, instrument packaging and the physical experience of a Tehran studio.
Visual identity, illustration, pattern design, packaging and brand applications.
Identity system, motif library, geometric patterns, typography and colour direction, printed collateral, stickers, instrument packaging and visual presentation.
A coherent visual system brings illustration, rhythmic geometry and warm materials together, giving the school a recognisable presence from printed learning touchpoints to instrument presentation.
Client and lead educator: Pouya Jamalian. Brand presentation: Ali Komeili.
A school built around sound
Lakota brings specialist flute and ocarina education into a dedicated studio in Saadat Abad, Tehran. Led by Pouya Jamalian, the company centres its offer on musical knowledge and personal instruction. The identity gives that expertise a visible form: warm, distinctive and rooted in the experience of handling and playing an instrument.
Two scripts, one centre
The bilingual wordmark joins Persian and Latin lettering around a spiral sun. Its irregular strokes bring a handmade quality to the name, while the red centre becomes a recognisable cue across the system. Cream, deep brown and red give the mark both contrast and warmth.
One language for learning and craft
The central design challenge is to connect two experiences: the confidence students seek in a teacher and the curiosity they feel toward an unfamiliar instrument. Illustration introduces character, while a controlled system of typography, pattern and colour gives the presentation clarity. Together, these elements create continuity between education and instrument culture.
Rhythm becomes a graphic system
Repeated geometric forms give the identity its visual rhythm. The motifs can stand alone, repeat as a surface pattern or frame a composition. Their changes in scale keep the system lively across small stickers and larger printed pieces, while the restrained palette holds the applications together.
An identity with a physical presence
Paper, wood and fabric make the brand feel close to the instruments it represents. Illustrated panels and tactile surfaces give packaging an expressive role, while clear placement of the brand elements helps each object remain recognisable. The imagery presents these touchpoints as a connected family.
From first encounter to first note
The narrative moves from the visual system into its use: printed pieces introduce the brand, packaging gives an instrument a considered arrival, and playing imagery brings the story back to people. The result is a consistent identity that supports a specialist school without making its teaching experience feel distant.
A recognisable world around the instrument
Lakota’s strength is the connection between graphic rhythm and material character. The bilingual mark, illustrated educational covers and tactile instrument packaging give the company a common language across its teaching and product touchpoints. Repeated motifs make each application recognisable while allowing individual formats to retain their own character.