LegioKIT
A visual identity and packaging system for LegioKIT, bringing a clear blue signature to diagnostic kits and their components.
A brand developing diagnostic kits for bacteria.
Create a consistent identity across diagnostic-kit packaging and component labels, with clear relationships between colour, mark and product information.
Brand identity & packaging design
Visual identity, packaging system and reagent labels.
Packaging for diagnostics benefits from distinguishing the visual signature from the information layer. The presentation resolves that relationship across the supplied box and component studies without claiming clinical validation.
Design by Ali Komeili. Project visuals supplied by the designer.
What the work needed to connect
Create a consistent identity across diagnostic-kit packaging and component labels, with clear relationships between colour, mark and product information.
A clear signature for diagnostics
LegioKIT brings the outer box and its smaller components into one visual family. A blue droplet-and-check mark anchors the identity, while dark lettering and generous white space keep the name prominent across the packaging.
Reading the system from large to small
The outer box establishes the fine blue graphic language before the reagent family and label details. Moving between those scales reveals which cues repeat and where information needs a quieter surface.
Recognition at more than one scale
Fine blue linework gives the outer pack a light, connected texture. A vertical band of icons creates a second point of recognition. On the bottles, the mark and wordmark remain consistent as the available space becomes smaller.
Colour separates, structure connects
Blue caps and aligned white labels hold the reagent family together. Cyan, green and red distinguish the three bottles in the visual presentation. Consistent brand placement connects these colour differences to the larger kit identity.
Space to notice the details
Close views bring the label, glass and droplet into focus. Wider compositions restore the relationship between the package and its contents. The presentation moves between these scales while keeping the same restrained white-and-blue atmosphere.
What I take from this direction
Packaging for diagnostics benefits from distinguishing the visual signature from the information layer. The presentation resolves that relationship across the supplied box and component studies without claiming clinical validation.