MyOm
A children’s juice identity combines a parrot mascot, flavour colours and a faceted bottle in one packaging family.
MyOm is a 100% organic beverage brand for children. Its product experience combines natural ingredients, a playful character world and a compact bottle designed to feel approachable for young hands while remaining clear and trustworthy for parents.
Bring character, flavour information and bottle form together in a children’s juice packaging direction with a consistent visual hierarchy.
Packaging design, bottle form development, label system, character direction and visual execution.
Custom bottle design, four-flavour packaging system, mascot application and campaign art direction.
The strongest link is between the bottle outline and the mascot on its label. The studies describe a proposed packaging direction; production, material suitability and ergonomic performance would require separate validation.
Packaging and visual design by Ali Komeili.
What the work needed to connect
Bring character, flavour information and bottle form together in a children’s juice packaging direction with a consistent visual hierarchy.
Playful imagery, clear product information
The identity addresses children and parents on the same pack. A parrot mascot and bright colours introduce the product, while flavour labels establish an information hierarchy. The two layers share a consistent label structure.
Building form and character together
Paper studies and bottle drawings precede the labels and shelf scenes. The presentation separates the physical silhouette from the flavour graphics, then brings both back together in the packaging family.
A bottle with a distinctive outline
The proposed bottle narrows at the neck and opens into angled shoulders above a multi-sided base. These facets give the packaging a repeated silhouette. The presentation explores its form without claiming manufacturing or ergonomic testing.
Colour identifies the flavour family
Yellow, green, violet and orange distinguish the four flavours. Fruit cues and the parrot’s expression change between labels, while the wordmark and bottle remain consistent. Each variation belongs to the same packaging family.
Form and graphics working together
The bottle, label and mascot were developed as connected parts of the presentation. Each application repeats the same flavour cues and visual hierarchy. The resulting direction shows how the identity can extend across a product range.
What I take from this direction
The strongest link is between the bottle outline and the mascot on its label. The studies describe a proposed packaging direction; production, material suitability and ergonomic performance would require separate validation.