Oltan Dairy — a farm-led identity for the dairy shelf

A farm-led visual identity for Oltan connects expressive lettering, pastoral illustration and a color-coded packaging system across dairy categories.

An organic farm-based dairy brand in Mexico.

Oltan needed an identity that could express its farm origins while keeping milk, cultured dairy, butter, cheese and cream visually connected and distinguishable.

Brand identity and packaging design by Ali Komeili.

Logo and badge system; typography and watercolor palette; pastoral illustration; category emblems; packaging concepts and dielines; brand guidelines; application mockups.

The delivered system provides one visual language for the dairy range, with category colors and adaptable badges across packaging and presentation mockups.

Ali Komeili — brand identity and packaging design. Client: Oltan.

The farm enters the frame

Oltan is an organic dairy brand built around the products of its farm in Mexico. The identity brings that origin into view through an illustrated cow, a low landscape and lettering with the uneven energy of a brushstroke.

Oltan dairy identity moodboard with cow badge, watercolor swatches and product mockups

A mark with a place inside it

The Oltan wordmark sits above a line-drawn cow and a painted horizon. A circular frame holds the elements together on small labels, while the open strokes keep the badge from feeling rigid. The same structure stays legible as the color changes by product.

Construction drawing of the Oltan cow badge with four category color variants

Pastoral cow and landscape illustration with four colored surface graphic studies

Oltan brush-script lettering and seven watercolor palette swatches

Color gives each product a place

Crimson identifies milk, cobalt blue marks ayran and kefir, and green groups yogurt and labneh. Ochre, plum and warm brown extend the family to butter, cheese and cream. The cow and badge shape repeat, so a shopper can read both the brand and the category at a glance.

Six Oltan dairy category emblems in red, blue, green, ochre, plum and brown

Oltan milk, kefir, yogurt, butter, cheese and cream packaging mockups together

A flexible system for different packs

The identity moves across bottles, tubs, wrapped butter, cheese rounds and jars without changing its core drawing. Package studies test the badge on different shapes; warm cream space gives the wordmark room to breathe. These are design presentations and dieline studies, not evidence of print production.

Oltan packaging dieline studies for butter, yogurt, cheese and bottle labels

Oltan dairy packaging mockups arranged in a wooden crate

Close views of Oltan bottle label, green pack detail and plum wax-seal mockup

The badge travels with the brand

The supplied applications take the same drawing and painted color into collateral, uniforms, vehicles, posters and a retail interior concept. The changes of scale test whether the identity remains recognizable beyond a label. These scenes show the breadth of the proposed system, not a documented public rollout.

Oltan tote bag, stationery, stickers and branded collateral mockups

Oltan apron, shirts, caps and staff uniform concept board

Oltan cow badge and watercolor strokes on refrigerated delivery vehicle mockups

Three Oltan dairy poster concepts in an outdoor display mockup

Oltan dairy retail interior concept with product shelving and pastoral wall illustration

Oltan branded dairy packaging and tote bag in a farmers market scene mockup

A system made to stay together

The brand book records logo construction, clear space, typography, color and packaging use. Across the supplied studies, the cow, landscape and changing watercolor ground give Oltan a recognizable family of dairy products. Production and commercial results were not part of the supplied record.

dairy brand identity
organic dairy packaging
food packaging design
farm brand identity