Desartly

ORVEN — Spaces for a brighter tomorrow

A real estate identity for Turkey, shaped by a faceted monogram, spacious serif type and a coastal palette.

ORVEN — Spaces for a brighter tomorrow

ORVEN is a real estate brand in Turkey, presented through residential properties, private viewings and client-facing spaces.

ORVEN needed an identity that could frame distinctive properties and a personal client experience without reducing the brand to a familiar house icon.

Visual identity design and art direction by Ali Komeili.

Logo and wordmark, color and typography system, graphic language, property presentation, signage, apparel and stationery.

The identity connects property imagery, presentation materials and client-facing spaces through the same geometric mark, serif wordmark and navy-to-lavender palette.

Ali Komeili — designer and art director.

A place begins with a point of view

ORVEN is a real estate brand in Turkey. The identity frames property as a relationship between people, places and possibility, echoing the language visible in its brand materials. Coastal residences and interiors give the system its setting, while the mark and typography keep the brand present without overwhelming the spaces.

Faceted ORVEN monogram and serif wordmark on ivory

A mark with room inside

A faceted blue form holds a sharp white opening at its centre. It can be read as a V, a doorway or a view through architecture. That ambiguity gives ORVEN a symbol that feels spatial while staying compact enough for a wall sign, lapel pin or document cover.

ORVEN serif typography and brand phrases

Typography with an architectural pace

Wide-spaced serif letters give the ORVEN name a measured rhythm. The restrained line of “Spaces for a brighter tomorrow” sits beneath it, while “People. Places. Possibilities.” offers a more expressive editorial voice. This hierarchy gives property information and photographs room to lead.

ORVEN navy, lavender, blush and peach palette

Color that follows the light

Deep navy anchors the identity; lavender, blush and peach soften it. Gradients move between those colors as light changes across the coastal imagery. The palette gives ORVEN a recognizable visual temperature across quiet stationery, large graphic panels and interior applications.

ORVEN identity system, monogram construction and colors

Geometry beyond the logo

The monogram’s curved edges, angled cuts and open centre are unfolded into a graphic language. Repeated circles and triangular facets make patterns that can fill a wall or crop into a small card. The system stays related to the logo without simply repeating it at every scale.

Geometric ORVEN pattern in blue and pastel gradients

Property imagery with space to breathe

Property photographs move from a wide coastal residence to an interior stair and a closer viewing scene. Selection sheets and architectural imagery give the brand a way to present different spaces in one visual voice. The identity supports the imagery instead of placing a heavy frame around it.

Coastal residence and pool in ORVEN property imagerySculptural staircase overlooking the coastPrivate viewing inside a coastal residenceCoastal home at dusk with terrace and poolORVEN property selection sheets and architectural photos

A coherent client experience

The same language reaches reception, workspace, wayfinding, clothing and desk essentials. A navy sign, a small lapel emblem and printed cards all carry the mark at different scales. Together they make the property presentation and the face-to-face setting feel like parts of the same brand.

ORVEN monogram behind a stone reception deskORVEN client meeting workspace overlooking the coastORVEN emblem pin on a navy jacketNavy ORVEN wayfinding sign in a bright interiorORVEN stationery, badge and pen on stone
  • real estate brand identity
  • property branding
  • visual identity Turkey
  • architectural branding