Desartly

Quello

An illustrated visual identity for Quello water park connects the energy of a day by the pool with everyday visitor touchpoints.

Quello

A water-park brand presented through a colourful visual system, illustrated scenes and visitor-facing applications.

Bring the excitement of a water-park visit into a recognisable visual system that works across small access items, illustrated scenes and larger branded surfaces.

Visual identity, illustration and brand applications.

Identity style sheet, park illustrations, access passes and wristbands, visitor print, food packaging, merchandise and vehicle presentation.

The blue mark keeps the lively illustration world anchored. Small visitor items and large applications belong to the same day-out experience, with environmental and product scenes presented as mockups.

Design presentation by Ali Komeili. The environmental, product and vehicle scenes are shown as presentation mockups.

What the work needed to connect

Bring the excitement of a water-park visit into a recognisable visual system that works across small access items, illustrated scenes and larger branded surfaces.

A day out, drawn in colour.

Quello’s visual world starts with the things that make a water-park visit memorable: moving water, bright umbrellas and people enjoying the day together. The identity carries that energy into the objects visitors see, use and take home.

Quello blue wordmark panel paired with a coastal water-park scene and a geometric wave, sun and sparkle border

Moving through the visitor journey

The mark and illustrations establish the world before access cards, uniforms and food packaging. Souvenirs and transport applications close the sequence, letting scale change as the visitor moves through a day at the park.

A clear mark in a lively world.

The blue wordmark and compact Q symbol give the identity a steady anchor. Aqua, yellow and pink bring contrast to the illustrated scenes, while a warm neutral background creates space around them. The style sheet brings these elements together as a shared visual vocabulary.

Quello wordmark and Q symbol with the blue, aqua, yellow and pink palette, display and text typography, and illustrated scenes

People make the place feel alive.

The illustrations focus on everyday moments rather than an empty park. Staff look after the pool, families gather near the slides and visitors pause for food. A consistent palette and rounded forms connect those scenes while each composition tells a different part of the day.

Quello park-team illustration showing blue uniforms, a cleaning trolley and poolside equipment in a coastal water parkQuello illustration of a lifeguard, swimmers and a poolside safety scene with blue slides and yellow umbrellasColourful Quello illustration of a poolside food court with visitors, parasols, foliage and coastal buildings

The visit starts in the details.

Before the first swim, the brand appears on passes, lanyards and wristbands. Large marks keep the smallest items recognisable, while the illustrations give each format its own character. These applications connect the practical parts of arrival to the more expressive world of the park.

Three illustrated Quello access passes on blue lanyards with a Q keyring and a small branded caseQuello illustrated admission ticket and two matching wristbands on a neutral background

Small formats, distinct moments.

The access-card series uses four different illustrated scenes within a consistent frame. The shared wordmark and contactless symbol establish a familiar layout, while swimmers, slides and food-court moments change the image. Each card becomes a small window into the same park.

Four Quello illustrated access cards featuring swimmers, slides, food-court scenes and a colourful coastal water parkQuello access card, waterproof phone case, swim goggles and branded blue bag at a poolside check-in

Useful objects belong in the picture.

The blue uniform and illustrated trolley bring the identity into the park team’s everyday setting. The presentation pairs a recognisable colour with a detailed scene, showing how staff-facing equipment can share the same language as the visitor-facing materials.

Quello blue park-team uniform and an illustrated cleaning trolley shown in a poolside presentation mockup

A change of pace, the same world.

Food packaging offers another surface for the illustrations. Boxes, cups and bags frame smaller parts of the park’s colourful scenes, keeping the blue wordmark visible. The change of scale lets the artwork move from a broad landscape into objects held at the table.

Quello illustrated food boxes, drink cups and paper bags presented on a poolside table

The park becomes something to keep.

The towel, clothing and reusable accessories extend the illustrated world beyond the visit. Some carry a whole scene; others rely on the Q symbol and colour alone. Together, they show how the identity can be expressive without giving every object the same treatment.

Quello poolside towel printed with swimmers, slides and coastal scenery beside blue flip-flopsQuello cream T-shirt printed with the colourful water-park scene and blue wordmarkQuello reusable bottle with a blue cap and wraparound water-park illustrationQuello illustrated bottle, branded bags, Q keyring and matching accessories against a coastal pool settingQuello aqua, blue and yellow bags with the wordmark and Q emblem beside matching keyrings

Recognisable before the next visit.

The brochure uses the Q symbol to introduce a more detailed illustrated interior. On the shuttle mockup, the blue field and flowing wave graphics work at a larger scale. These quieter applications give the identity contrast beside the densely illustrated park scenes.

Quello visitor brochure with a blue Q cover and illustrated park pages held against a coastal backdropQuello blue shuttle bus with the white wordmark, Q emblem and aqua wave graphics shown in a coastal presentation mockup

A visual thread through the day.

The presentation follows the identity from its main illustration to the smallest visitor items and back into the wider environment. A consistent mark and palette hold the work together, while changes in scale and illustration density keep the experience varied.

What I take from this direction

The blue mark keeps the lively illustration world anchored. Small visitor items and large applications belong to the same day-out experience, with environmental and product scenes presented as mockups.