Rishe: a surprise that brings family closer
Digital campaign visuals for Rishe turn care from abroad into a family’s moment of surprise, seen from inside a green box.
A platform helping Iranians abroad arrange surprises and household shopping for their families in Iran.
Communicate the feeling of caring for family from abroad through a clear digital advertising concept, with a consistent scene that adapts to different relationships and portrait or landscape placements.
Advertising concept, visual direction and digital campaign artwork by Ali Komeili.
One square key visual, four portrait advertisements and three landscape advertisements built around the feeling of surprise.
Eight campaign images form a consistent visual family around the receiving family’s reaction. The delivered work covers the concept and artwork; no campaign-performance measurements were supplied.
Advertising concept and campaign visuals: Ali Komeili. Brand: Rishe.
Care that travels across distance
Rishe serves Iranians living abroad who want to support their families in Iran, from arranging a surprise to taking care of household shopping. The campaign focuses on the emotional side of that service: a small act of care reaching home. Its digital advertising needed to express that connection in a single, quickly understood scene.
Inside the moment of surprise
The camera sits inside an open box, looking up at the people receiving it. Their wide eyes, open smiles and hands on the flaps make the surprise visible before anything inside is revealed. Leaving the contents unseen puts the family’s response at the centre and allows the same idea to represent different acts of kindness.
The box becomes the frame
Deep green walls surround a warm, bright opening. The converging cardboard edges lead the eye toward the faces, while the darker lower area holds the white headline and brand signature. “یک سورپرایز از جنس مهربونی!” describes a surprise made of kindness. The warm expressions and restrained colour system give the campaign an affectionate, sincere tone.
Different families, the same feeling
The scene changes through people rather than a new visual concept. Couples, children, parent-and-child pairs and an older couple share the same inside-the-box viewpoint. Each version keeps the open flaps and delighted expressions, so the campaign can address several family relationships while retaining a recognisable visual structure.
A shared idea in two formats
Portrait layouts use the depth of the box to stack the faces above the message. Landscape layouts widen the opening and separate the brand signature from the headline along the lower edge. These are composed variations for digital placements: the faces, open box and Persian message remain intact as the proportions change.
A visual family for digital advertising
The supplied collection contains a square key visual, four portrait ads and three landscape ads. Together they turn Rishe’s promise of care from abroad into a repeatable moment of surprise at home. The case study documents the concept and finished artwork; placement results, click-through rates and campaign reach were not supplied.