Small Steps

A visual identity for an education charity bringing school supplies and learning materials to children in underserved communities.

A UNICEF-affiliated education charity providing school supplies and learning materials to children in underserved communities.

Build a child-friendly identity that stays clear and consistent across educational kits and communications.

Ali Komeili — Designer and Art Director

Visual identity, wordmark, character illustrations, color system, packaging and application concepts.

A cohesive visual system for educational giving, shown across kit packaging, print and canvas bags. No distribution or impact metrics were supplied.

Design and art direction — Ali Komeili

A character built around learning

Small Steps brings school supplies and learning materials to children in underserved communities. The identity centers on a yellow sprout-headed character shown writing, reading and carrying books. These familiar actions make learning the focus of the story.

The character system

Small Steps illustration system with yellow sprout-headed children reading, writing and carrying books on a cream background.

Wordmark and message

Identity applications

Small Steps identity collage showing illustration, packaging, stationery and tote applications.

Original identity board

A visual language made to travel

The rounded dark-green wordmark shares the illustrations’ easygoing tone. Cream paper gives the system breathing room; yellow leads, with orange and blue used sparingly. Books, sprouts, suns and hearts provide smaller graphic cues for print and packaging.

Kit packaging detail

Close view of the Small Steps education kit packaging concept.

Education kit contents

Flat lay concept of Small Steps stationery and learning materials.

Education kit application

Kraft Small Steps education kit box with the yellow sprout-headed reading character and school supplies visible inside.

Branded learning space

Concept rendering of a learning space using the Small Steps identity.

From identity to education kit

The reference design carries the system onto a kraft kit box, stationery and a canvas tote. The same wordmark and characters connect each item to the purpose of the charity. Together they form a clear set of identity applications; no distribution or impact results were provided.

Learning scene

Staged concept scene of children using Small Steps learning materials.

Kit in use

Community scene

Staged concept scene of the Small Steps identity in a community setting.

Learning materials scene

Staged concept scene featuring Small Steps learning materials.

Program materials scene

Staged concept scene showing Small Steps branded educational materials.

Education kit scene

Staged concept scene of Small Steps education kit materials.