VÁLDERN — A colder kind of fragrance
A visual identity and packaging world for VÁLDERN, a cold-scented eau de parfum, built from faceted glass, deep blue and a guiding star.
VÁLDERN is a cold-scented eau de parfum project developed in France in 2026. The presentation shows its identity, bottle, packaging and spatial applications.
Give a cold-scented fragrance a visual character that feels composed and memorable across the bottle, its box and a wider brand environment.
Ali Komeili — visual identity, packaging direction and presentation of brand applications.
Wordmark and star symbol, colour and graphic system, bottle and packaging presentation, environmental and staff applications.
The delivered visual system connects a faceted blue bottle, angular carton, silver lettering and star motif across product imagery and spatial mockups. Production and market performance are not documented here.
Design presentation: Ali Komeili. Product and environmental scenes are presentation imagery.
A cold scent, given form
VÁLDERN is a cold-scented eau de parfum project developed in France in 2026. Its visual language turns that sensory brief into a dark blue, mineral setting. The bottle, carton and image world share sharp facets, silver highlights and a single star.
A mark that points through the system
The silver serif wordmark has cut, angular details that echo the bottle silhouette. A small four-point star anchors the divider beneath the name. It works as a quiet signature when the full wordmark would crowd a surface.
Blue carries the temperature
Cobalt brightens the bottle edges while midnight navy holds the packaging and backgrounds. Charcoal gives the angular surfaces weight; silver catches the star and lettering. The palette suggests coolness through light and contrast without claiming to describe the perfume formula.
The bottle sets the geometry
The rendered bottle rises from a broad faceted base to a pointed cap. The carton repeats that climb as a dark triangular volume, keeping the name low and legible on its front. Close views of the blue glass show how reflected light becomes part of the identity.
One language beyond the bottle
The presentation extends the star, facets and dark palette into reception signage, wayfinding, uniforms and staff accessories. These scenes show how the identity could inhabit a branded space. They are visual applications, not evidence of built interiors or produced uniforms.
A system ready to be carried forward
The project delivers a coherent visual language for a cold-scented fragrance, from wordmark and packaging to image and spatial proposals. The supplied work documents the design presentation; manufacturing details, launch response and commercial results are outside its evidence.
- fragrance brand identity
- perfume packaging
- visual identity