Desartly

VEKTO — An insect spray identity from the forest

An insect spray identity for Thailand, built around a beetle emblem, botanical pattern and a clear packaging hierarchy.

VEKTO — An insect spray identity from the forest

VEKTO is an insect spray for forest insects in Thailand. The product packaging presents a Fresh Forest Scent variant.

VEKTO needed a visual language that could speak to forest insects and outdoor settings while keeping the spray and its name easy to recognise on pack.

Design and art direction by Ali Komeili.

Visual identity, emblem, wordmark, colour and pattern system, spray packaging and brand applications.

The finished identity carries a single visual language from the spray can and carton to signage, apparel and garden settings.

Ali Komeili — designer and art director.

A mark made from the forest

The emblem brings an insect silhouette and leaf-like veins into one compact form. Angular legs and a bright yellow point give it a clear centre, while layered greens connect it to the wooded settings throughout the project.

Beetle emblem and VEKTO wordmark on ivoryVEKTO wordmark and letterform studyVEKTO beetle logo on an ivory field

A name that holds its ground

The VEKTO wordmark uses broad, dark letters with a worn texture. Its horizontal shape balances the detailed insect symbol, keeping the name readable on a narrow can, carton and larger signs.

VEKTO identity board with logo, color, type and pattern

A repeatable visual language

Branch-like forms and chevrons become tiles, borders and larger patterns. Forest green, sage, charcoal and ivory form the working palette; a small acid-yellow accent directs attention to the mark and selected details.

VEKTO forest green, sage, charcoal and ivory paletteRepeating botanical and chevron pattern for VEKTO

Packaging at two scales

The can and carton place the emblem first, followed by the name and a compact product-information area. An ivory field leaves room around the dark drawing, while the botanical band at the base ties the surfaces together.

VEKTO spray can and carton on a light surfaceVEKTO spray can and carton among rainforest plantsMacro view of VEKTO spray can among wet leaves

Beyond the spray can

The identity continues on apparel, wayfinding and the garden settings shown in the project images. The surface and scale change, while the emblem, wordmark and botanical pattern keep the brand recognisable.

Woman holding a VEKTO spray can in a garden settingGardener wearing a VEKTO polo in a green settingVEKTO beetle logo on exterior signageVEKTO signage and graphics in a café interiorWide café scene showing VEKTO brand applicationsGarden panorama with VEKTO visual identity applicationsCollage of VEKTO identity, packaging and environment

A system that moves across surfaces

The completed identity connects product packaging with a wider set of branded surfaces. The beetle emblem, heavy wordmark and botanical pattern retain their character on a small can, a large sign and the surrounding garden imagery. Forest color makes those shifts in scale feel part of one family.

  • insect spray packaging
  • pest control brand identity
  • botanical packaging design
  • Thailand branding