Vitanex
Logo, brand identity and packaging for a British wellness brand, bringing six product ranges together through expressive colour and a clear visual hierarchy.
A British brand developing health-focused products, including multivitamins and nutritional supplements.
Give a varied supplement range a coherent identity while making each product easy to distinguish through colour, typography and a consistent information hierarchy.
Logo design, brand identity and packaging design
Wordmark, visual identity, colour and pattern system, and packaging design across six product ranges.
The identity keeps the range together while letting colour do the product navigation. The outcome described here is logo, branding and packaging design, rather than a claim about health outcomes or commercial performance.
Logo, branding and packaging designed by Ali Komeili. Project visuals supplied by the designer.
What the work needed to connect
Give a varied supplement range a coherent identity while making each product easy to distinguish through colour, typography and a consistent information hierarchy.
From a steady mark to a varied range
The wordmark gives the presentation a stable centre before colour and pattern distinguish the six product ranges. Close packaging views and everyday contexts then show the same hierarchy at different distances.
A clearer expression of everyday wellness
Vitanex is a British brand working across health-focused products. I designed its logo, brand identity and packaging as a connected system. The design brings clarity to a varied supplement range, using a consistent structure while giving each product a distinct visual character.
Connecting the brand to the pack
My work for Vitanex covered the complete visual journey, from the wordmark to the packaging. This joined-up scope frames the project around one central question: how can each product feel individual while remaining recognisably part of the same brand? Colour, pattern and information hierarchy provide the answer.
A quiet wordmark, expressive surfaces
The uppercase wordmark gives the identity a steady centre. Around it, translucent folds and overlapping shapes introduce depth and movement. The contrast between restrained typography and richer surfaces gives the range a composed, tactile character without competing with the product names.
Colour makes the range readable
Each product occupies a distinct colour family, from green and orange to purple, red, blue and pink. The same placement of the wordmark, product name and supporting information holds the range together. This repeatable structure makes variation feel intentional across the six packages.
Bringing the identity into daily life
The presentation moves from close views of the packaging to portraits and everyday settings. Colour connects each pack to its surroundings, while changes in scale reveal the surface details. These applications show how the identity can retain its character beyond an isolated product image.
A system with room to grow
The finished design connects logo, branding and packaging through a shared visual language. New products can follow the same hierarchy while taking on their own colour and pattern. The result is a family of distinct packages with a recognisable relationship to one another.
What I take from this direction
The identity keeps the range together while letting colour do the product navigation. The outcome described here is logo, branding and packaging design, rather than a claim about health outcomes or commercial performance.