Desartly

Zippi

A colourful identity and packaging system for children’s gummy vitamins, pairing animal adventures with a consistent flavour and information hierarchy.

Zippi

A children’s gummy vitamin identity built around illustrated animal adventures and a colour-coded flavour family.

Give a children’s vitamin range a playful, recognisable identity while keeping product names and flavour information organised across richly illustrated labels.

Visual identity and packaging design

Wordmark and typography direction Colour and character system Four-variant packaging presentation Label layout and brand applications

A connected identity and packaging presentation spanning four flavour variants, supported by wordmark studies, character geometry, colour rules and label-layout mockups.

Design: Ali Komeili / Desartly

Adventure around a daily routine

Zippi’s packaging brings a small animal world to children’s gummy vitamins. The design challenge sits in the label itself: colourful scenes need room to tell a story, while the wordmark, product category and flavour remain easy to locate.

Four Zippi bottle mockups in orange, blue, turquoise and pink, surrounded by fox, koala, penguin and rabbit illustrations.

Characters carry the flavour story

A fox explores a warm orange landscape, a koala occupies a berry-coloured forest, a penguin travels through an icy blue scene, and a rabbit brings movement to pink packaging. Each character changes the mood; the repeated bottle format and wordmark keep the range connected.

Three Zippi vitamin bottle mockups with colour-matched caps and illustrated animal labels.An orange bottle mockup on a brand-system board with animal geometry and colour swatches.

Soft letters, steady placement

The wordmark’s rounded strokes, oversized dots and uneven letter rhythm echo the softness of the gummy form. On the bottles, its dark lettering sits near the top of the label, giving the lively illustrations a stable point of recognition.

Zippi wordmark proportion study beside bold and regular alphabet specimens on a cream grid.

A shared world with different climates

Orange, deep blue, cyan, magenta and forest green form the shared palette. The system board links these colours to geometric leaves and simplified animal shapes, while each label gives one colour family more space to distinguish its flavour.

Square Zippi identity study showing a blue wordmark, animal geometry, foliage and five colour swatches.An orange gummy bear below a white embossed Zippi wordmark.

The label has two reading speeds

At a glance, colour and character separate the variants. Closer inspection reveals a repeated order for the brand, product name and flavour, with a separate information panel on the flat label study. This hierarchy gives the illustration a defined area rather than asking it to carry every message.

Flat Zippi Berry Blast label mockup with koala illustration, product typography, information panel and layout guides.

From the drawing to the bottle

The close views show how foliage, fruit and characters wrap around the bottle, and how the large wordmark holds its place beneath the cap. These mockups describe the intended visual finish; they do not establish print performance or manufacturing validation.

Close view of orange fox and blue koala bottle labels with the Zippi wordmark.Orange cap and upper label detail on a Zippi bottle mockup.Orange Zippi bottle mockup surrounded by tropical foliage and fruit.Berry Zippi bottle mockup among deep green forest foliage.

A range held together by structure

The presented system connects four illustrated variants through a shared wordmark, recurring label hierarchy and coordinated colour palette. The work shown here comprises identity studies and packaging mockups. Consumer testing, production checks and commercial results are outside the evidence available for this case study.