Communication & advertising
I’m Ali Komeili. I develop campaign ideas and visual materials that connect what you want to say with where people will see it. We start with the audience, the message and the channels, then design the pieces that belong together.
What we can work on
- 01 / The idea and key visual
- 02 / Adaptations that belong together
- 03 / Production-ready handoff
How we work
We start with your goals and constraints, agree on the scope, explore a direction and refine the work through feedback. The deliverables and schedule are agreed before the project begins.
Scope, timing and cost
The proposal depends on the scope, number of applications or screens, available research and production requirements. Share a short brief so we can agree on a realistic plan.
Working together
Based in Tehran, I collaborate remotely with teams internationally, including businesses in the UAE, Saudi Arabia and Oman. We agree on language, time zones and delivery requirements before starting.
Related work
MCI · 5G · DivarA campaign can have plenty of materials and still be hard to understand. If every banner, poster or social post starts from a different idea, people have to reconnect the message themselves. We choose the main message and visual direction before adapting it to each channel.
This can be a launch, a promotion, a service explanation or an ongoing set of communication materials. An existing brand identity provides the foundation. If the identity itself needs work, we define that as a separate task.
The aim is a recognisable set of materials with a clear hierarchy: what people should notice first, what they need to understand and what they can do next.
01 / The idea and key visual
We clarify the audience, objective, main message and channel constraints, then develop the agreed concept and key visual. Copywriting, photography or illustration can be part of the scope when their roles and production needs are clear.
02 / Adaptations that belong together
Posters, advertising banners, social posts and stories, brochures, catalogues or presentations. Each format needs its own hierarchy and dimensions; a resized master image is not always enough. We agree on the number of formats and versions.
03 / Production-ready handoff
The proposal specifies editable files, export formats, print requirements and review rounds. Media buying, campaign operation, filming, printing and ongoing content publishing are separate services unless explicitly included. Performance is measured through the agreed campaign data, not inferred from the design.
MCI · 5G uses the contrast of slow animals and skateboards to express a speed message. Divar explores campaign imagery across marketplace contexts. The case studies show the visual work and its scope; the images alone do not establish conversion or sales results.
MCI · 5G · DivarWhat is included in campaign design?
The agreed concept, key visual and adaptations. We define the channels, formats, versions and deliverables before starting.
Can you work with an existing brand?
Yes. I use the available identity guidelines and assets, then build a campaign direction that fits them. A brand refresh is a separate scope.
Do you write the campaign text?
Copy development can be included when agreed. You can also provide approved text or work with your own copywriter.
Are photography and video included?
Only when specified. We agree on production partners, licensing, assets and costs before committing to a format that needs them.
Will you manage advertising spend?
Design does not automatically include media buying or campaign management. Those responsibilities need a separate agreement.
Can a campaign be adapted for three languages?
Yes, with reviewed language content and layouts. Right-to-left text and differences in length need layout review, not just a text swap.
How do we assess results?
We define the objective and available measurements with the campaign team. I will not promise a sales increase or claim an unmeasured result.