DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Advertising campaign design
A campaign needs a message that holds together as the format changes. I am Ali Komeili. We agree on the scope, review stages and usable files before starting. The message, audience and media formats guide the design decisions.
Related design projects
Divar
MCI · 5GA snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Airbnb · Unlock AdventureA travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.
Keep the message connected across placements.
A campaign needs a message that holds together as the format changes. I work from the audience and the intended response, then build a visual direction that can carry the idea across the agreed channels.
Media buying, campaign management and performance reporting are separate scopes. Claims and offers need your approval, and results depend on distribution as well as creative work.
We begin with your existing material and the task you want to solve. I propose a scope before detailed design, then we review the work at agreed stages. Decisions and revision rounds have a clear owner.
The agreed deliverables
A campaign design direction, key visual and adaptations for the defined media list. We agree on the message, copy ownership and required formats before expanding the design.
Details we review
A street placement and a phone screen have different reading conditions. I review how quickly the main message is understood and how the call to action survives each crop and size.
Files your team can use
I prepare the approved layouts and exports for the media list we agreed. We check dimensions, resolution and the editable sources included in the brief. The team confirms final text, dates and links before release.
Divar uses familiar marketplace imagery and an assistant character. MCI 5G turns the speed message into a visual contradiction with animals on skateboards.
Divar · MCI · 5GCan you adapt an existing campaign idea?
Yes. We can begin with an approved idea and build the visual system and format adaptations around it. Developing the campaign idea itself is a different scope.
What should I send for the first conversation?
Share the goal, the materials you already have and where the work will be used. If the scope is still unclear, we can identify the priorities together before preparing a proposal.
What needs a separate agreement?
Media buying, campaign management and performance reporting are separate scopes. Claims and offers need your approval, and results depend on distribution as well as creative work.
How are price and timing agreed?
I quote for a defined scope. The number of screens, items or formats, readiness of content and required review stages affect the cost and schedule. Deliverables, revision rounds and responsibilities are written into the proposal.
Can we work together remotely?
Yes. I work from Majidiyeh, Tehran, and collaborate remotely. We agree on the language, review contact and file handoff before starting.