SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Brand identity design for Fashion & apparel
Fashion customers judge a collection through imagery while still needing size, material and care information. The visual system should support that practical choice without flattening the collection. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Identity across hangtags, garment labels, shopping bags and lookbooks. We check material constraints and the relationship between a main brand and collection names.
Related design work
Solenne
QuelloQuello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Start with the decision your customer needs to make.
Fashion customers judge a collection through imagery while still needing size, material and care information. The visual system should support that practical choice without flattening the collection.
Size data, fabric descriptions and sustainability claims need brand approval. Garment design, photography and production are separate scopes.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Identity across hangtags, garment labels, shopping bags and lookbooks. We check material constraints and the relationship between a main brand and collection names.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging. Quello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.
Solenne · QuelloWhich part of this service should we start with?
Identity across hangtags, garment labels, shopping bags and lookbooks. We check material constraints and the relationship between a main brand and collection names.
Can a seasonal collection look different from the main brand?
Yes. We keep selected recognition elements stable and let photography, colour or composition express the collection. We agree which elements can change each season.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.