MyOmOrganic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.
Brand identity design for Food & beverage
Food and drink brands compete in a small shelf space. A customer needs to identify flavour, quantity and use quickly, while mandatory product information stays readable. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Packaging identity with a shared layout for flavours and sizes. We review front-of-pack hierarchy, barcode space and how neighbouring variants appear together.
Related design work
MyOm
LactoLacto’s fermented-vegetable identity connects an illustrated grower with clear variety cues and warm packaging for the everyday table.
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Start with the decision your customer needs to make.
Food and drink brands compete in a small shelf space. A customer needs to identify flavour, quantity and use quickly, while mandatory product information stays readable.
Ingredients, allergens, nutrition and permitted claims are supplied by the producer. Regulatory review and packaging engineering are separate.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Packaging identity with a shared layout for flavours and sizes. We review front-of-pack hierarchy, barcode space and how neighbouring variants appear together.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family. Lacto’s fermented-vegetable identity connects an illustrated grower with clear variety cues and warm packaging for the everyday table.
MyOm · LactoWhich part of this service should we start with?
Packaging identity with a shared layout for flavours and sizes. We review front-of-pack hierarchy, barcode space and how neighbouring variants appear together.
How do we extend a pack family to a new flavour?
We establish fixed information zones and a controlled flavour-signalling system. The new variant is checked beside the existing range before production artwork is approved.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.