Desartly

Brand identity design for Media & entertainment

Entertainment audiences move between discovery, a title and a viewing choice. Artwork needs to carry the story while the interface explains availability, age guidance and playback. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Identity across title cards, platform artwork and programme materials. We define relationships between the platform signature and individual show identities.

Related design work

Dark Matter character portraits divided by green and amber lightDark Matter

A commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.

Nasl Z programme wordmark and colourful graphic applicationsNasl Z

A playful visual identity connecting computer-game competition with the shared energy of Nasl Z, a television reality show for young viewers.

ToyPet packaging and animal characters in a warm retail settingToyPet

A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

Start with the decision your customer needs to make.

Entertainment audiences move between discovery, a title and a viewing choice. Artwork needs to carry the story while the interface explains availability, age guidance and playback.

Rights, age ratings, availability and credits are supplied by the publisher. Film production and content licensing are separate from design.

We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.

What we design for this brief

Identity across title cards, platform artwork and programme materials. We define relationships between the platform signature and individual show identities.

How we review the work

We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.

A usable handoff

You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.

These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light. A playful visual identity connecting computer-game competition with the shared energy of Nasl Z, a television reality show for young viewers.

Dark Matter · Nasl Z

Which part of this service should we start with?

Identity across title cards, platform artwork and programme materials. We define relationships between the platform signature and individual show identities.

Can one key visual work in several aspect ratios?

We plan focal points and text-safe areas before adaptation. Some formats need a new arrangement rather than a crop, so the deliverable list includes those variants.

What should I send before we start?

Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.

How are timing and cost agreed?

The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.

Can we collaborate remotely?

Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.