Pasta SugoPasta Sugo brings handmade pasta and Italian dining into an identity spanning ingredient-led packaging, menus and takeaway materials.
Brand identity design for Restaurants
A restaurant needs to explain dishes, portions and the way an order reaches the guest. The design must work across a table menu, delivery packaging and a mobile screen. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. A visual system for menus, packaging seals, staff applications and signage. The identity stays legible on inexpensive print stock and in delivery listings.
Related design work
Pasta Sugo
Café DarabCafé Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.
MyOmOrganic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.
Start with the decision your customer needs to make.
A restaurant needs to explain dishes, portions and the way an order reaches the guest. The design must work across a table menu, delivery packaging and a mobile screen.
Allergen statements, nutrition claims and delivery terms come from the restaurant. Kitchen operations and delivery integration need a separate implementation brief.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
A visual system for menus, packaging seals, staff applications and signage. The identity stays legible on inexpensive print stock and in delivery listings.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Pasta Sugo brings handmade pasta and Italian dining into an identity spanning ingredient-led packaging, menus and takeaway materials. Café Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.
Pasta Sugo · Café Darab · MyOmWhich part of this service should we start with?
A visual system for menus, packaging seals, staff applications and signage. The identity stays legible on inexpensive print stock and in delivery listings.
How do we handle a large menu?
We group dishes around how guests choose, then test names, prices and descriptions at realistic lengths. Promotions remain separate so a temporary offer does not hide the regular menu.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.