ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Brand identity design for Retail
Retail design works across a shop, a product and a promotion that may change tomorrow. Customers need to recognise the store while finding a category, a price or a collection point. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Identity for shop signs, shelf labels, bags and receipts. We define editable price layouts and check recognition at street and aisle distances.
Related design work
ToyPet
SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
MyOmOrganic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.
Start with the decision your customer needs to make.
Retail design works across a shop, a product and a promotion that may change tomorrow. Customers need to recognise the store while finding a category, a price or a collection point.
Prices, stock and promotion rules are supplied by the retailer. Store architecture, merchandising operations and payment systems are separate.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Identity for shop signs, shelf labels, bags and receipts. We define editable price layouts and check recognition at street and aisle distances.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment. Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
ToyPet · SolenneWhich part of this service should we start with?
Identity for shop signs, shelf labels, bags and receipts. We define editable price layouts and check recognition at street and aisle distances.
Can staff update offers themselves?
We define locked brand elements and editable price, date and product areas. A sample update and export instructions help staff avoid changing the visual hierarchy.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.