QuelloQuello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.
Brand identity design for Travel & tourism
A tourism offer needs to explain the experience, itinerary and what is included. The imagery should help a traveller picture the trip while practical conditions stay easy to find. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Identity across tour documents, destination materials and travel applications. We review long place names and the relationship between operator and destination imagery.
Related design work
Quello
SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Start with the decision your customer needs to make.
A tourism offer needs to explain the experience, itinerary and what is included. The imagery should help a traveller picture the trip while practical conditions stay easy to find.
Entry requirements, safety advice, prices and availability come from the operator. Travel planning and destination photography are separately agreed.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Identity across tour documents, destination materials and travel applications. We review long place names and the relationship between operator and destination imagery.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Quello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs. Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Quello · SolenneWhich part of this service should we start with?
Identity across tour documents, destination materials and travel applications. We review long place names and the relationship between operator and destination imagery.
How much itinerary detail belongs on the first screen?
We show the main route, duration and inclusions first, then provide day-by-day detail. A traveller can understand the offer without opening every section.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.