Desartly

Brand identity design for teams in Australia

For an Australian team developing a visual identity, I focus on the name and applications that need to work together. I collaborate remotely from Tehran with agreed review windows and one feedback owner. We test real content, define production requirements and prepare the files and guidance listed in the scope.

What you receive

  • Identity and prioritised application rules
  • Agreed digital and physical materials
  • Files and rollout guidance

How we work together

We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.

A clear application list keeps the identity rollout manageable

We choose the materials that matter for the current project and identify which ones can share a template. Physical and digital uses receive their appropriate file formats. The guide supports future work while making clear which applications are complete and which still need their own design and approval.

You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.

Related projects

These projects show the design approach and deliverables. I selected them for their relevance to the work.

Café De La Corte coffee bottle with a transparent label and tied burlap sleeveCafé De La Corte

Coffee packaging extends Café De La Corte’s established identity through clear glass, a woven sleeve and a considered serving ritual.

Swerve white wordmark and electric-green trails on a dark backgroundSwerve

Swerve’s riding identity gives bikes, scooters and equipment a directional wordmark and electric-green visual language.

Before we start

Can delivery happen in phases?

Yes. Each phase lists its applications, review stages and dependencies. Later work can reuse the approved rules without being implied as a free or already finished deliverable.

How are cost and timing agreed?

I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.

Do we need to be in the same city?

No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.

Discuss your project Request a proposal