NoghtehA focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.
Brand identity design for teams in London
For a London team refining its visual identity, I begin with how the brand is used and what is getting in the way. Working remotely from Tehran, I design the agreed system and applications around approved content. We set review stages and file requirements before starting, so the identity is practical to use after delivery.
What you receive
- Identity review and agreed direction
- Logo, type and application rules
- Files and guidance for the team
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
Keep what works and resolve the inconsistencies
A redesign does not need to discard every familiar element. We examine the existing mark, typography and applications, then agree what to retain. Testing representative touchpoints helps reveal whether the proposed changes actually solve the hierarchy or consistency problem.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Noghteh
SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Before we start
Can this be a refinement rather than a full rebrand?
Yes. We can define a focused scope around the existing identity. The brief should identify which elements are fixed and which can change, so the work remains coherent.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.