Dark MatterA commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.
Brand identity design for teams in New York
For a New York team developing a visual identity, I start with the audience, name and applications that need to work together. I collaborate remotely from Tehran, with scope, review stages and delivery agreed before work begins. The resulting system is tested with real content and prepared for the people who will use or produce it.
What you receive
- Identity direction and core rules
- Representative application designs
- Organised files and practical guide
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
An identity should survive more than its first presentation
We test the proposed direction in several agreed contexts, including small digital uses and practical documents. The file set and guide explain how to preserve hierarchy as new material is added. Production restrictions are checked with the relevant supplier rather than inferred from a mockup.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Dark Matter
Moon CryptoMoon Crypto connects a luminous blue-and-gold identity with wallet screens that give balances, assets and primary actions a clear order.
Before we start
Can you collaborate across time zones?
Yes. We agree on review windows, written feedback and milestone approvals. The proposal records the schedule and dependencies so remote collaboration has clear expectations.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.