SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Brand identity design for teams in Paris
For a Paris business shaping a visual identity, I begin with the character of the brand and the applications it needs to support. I work remotely from Tehran on the agreed identity and files. French copy is supplied or reviewed by your language owner, and practical production constraints are considered alongside the visual direction.
What you receive
- Logo and typography direction
- Agreed application tests
- File set and usage rules
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
Typography should work where the brand will actually appear
We test the name and supporting text on representative packaging, digital layouts or printed materials. Accents, longer descriptions and small print sizes can affect the result. Font use and licensing responsibilities are agreed before the final applications are prepared.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Solenne
AuraLeafAuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.
Before we start
Are font licences included?
We identify the fonts and intended uses in the proposal or delivery notes. Licence purchase and ownership are agreed explicitly; a font shown in a mockup is not automatically licensed for every use. The delivery notes identify where the font can be obtained and which licence your team needs to confirm.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.