DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Advertising design for Classifieds & marketplaces
A marketplace has two sides: a person publishing an offer and someone judging whether to respond. Design needs to make listing details, contact and trust signals understandable on both sides. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Acquisition and listing campaigns with a defined audience and action. The offer distinguishes publishing an ad from browsing or contacting a seller.
Related design work
Divar
PoonezPoonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.
MCI · 5GA snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Start with the decision your customer needs to make.
A marketplace has two sides: a person publishing an offer and someone judging whether to respond. Design needs to make listing details, contact and trust signals understandable on both sides.
Moderation rules, verification policy and safety claims belong to the platform. Design supports these policies and does not replace fraud prevention operations.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Acquisition and listing campaigns with a defined audience and action. The offer distinguishes publishing an ad from browsing or contacting a seller.
How we review the work
We test message hierarchy in the planned media sizes. Prices, dates, links and required notices receive a content check. A layout that works on a large display is also reviewed at mobile and feed sizes before export.
A usable handoff
You receive the approved master layouts and exports for the agreed media list. The handoff identifies editable text and fixed brand elements, with file names and sizes your team can follow. Media buying, publication and ongoing content production are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints. Poonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.
Divar · PoonezWhich part of this service should we start with?
Acquisition and listing campaigns with a defined audience and action. The offer distinguishes publishing an ad from browsing or contacting a seller.
Can user photos coexist with a consistent platform identity?
Yes. We define stable spacing, labels and information hierarchy around the images. The platform stays recognisable while the seller photograph remains the main item evidence.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.