DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Advertising design for Energy
Energy products combine a physical system with specifications and ongoing operation. Buyers and operators need to distinguish capacity, compatibility and the conditions behind a claim. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Product and installation communications that explain the use case before the specification table. We keep estimated output and certified ratings visibly distinct.
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Start with the decision your customer needs to make.
Energy products combine a physical system with specifications and ongoing operation. Buyers and operators need to distinguish capacity, compatibility and the conditions behind a claim.
Engineering specifications, installation instructions and environmental claims require qualified approval. Design does not certify output or installation safety.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Product and installation communications that explain the use case before the specification table. We keep estimated output and certified ratings visibly distinct.
How we review the work
We test message hierarchy in the planned media sizes. Prices, dates, links and required notices receive a content check. A layout that works on a large display is also reviewed at mobile and feed sizes before export.
A usable handoff
You receive the approved master layouts and exports for the agreed media list. The handoff identifies editable text and fixed brand elements, with file names and sizes your team can follow. Media buying, publication and ongoing content production are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints. A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Divar · MCI · 5GWhich part of this service should we start with?
Product and installation communications that explain the use case before the specification table. We keep estimated output and certified ratings visibly distinct.
How are similar equipment models distinguished?
We combine a stable product-name position with model codes and a small set of visual markers. Capacity and compatibility remain readable in catalogue comparisons and on the pack.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.