DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Advertising design for Food & beverage
Food and drink brands compete in a small shelf space. A customer needs to identify flavour, quantity and use quickly, while mandatory product information stays readable. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Product launch and flavour campaigns with a clear pack reference and purchase route. The food image and offer remain consistent across formats.
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Start with the decision your customer needs to make.
Food and drink brands compete in a small shelf space. A customer needs to identify flavour, quantity and use quickly, while mandatory product information stays readable.
Ingredients, allergens, nutrition and permitted claims are supplied by the producer. Regulatory review and packaging engineering are separate.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Product launch and flavour campaigns with a clear pack reference and purchase route. The food image and offer remain consistent across formats.
How we review the work
We test message hierarchy in the planned media sizes. Prices, dates, links and required notices receive a content check. A layout that works on a large display is also reviewed at mobile and feed sizes before export.
A usable handoff
You receive the approved master layouts and exports for the agreed media list. The handoff identifies editable text and fixed brand elements, with file names and sizes your team can follow. Media buying, publication and ongoing content production are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints. A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Divar · MCI · 5GWhich part of this service should we start with?
Product launch and flavour campaigns with a clear pack reference and purchase route. The food image and offer remain consistent across formats.
How do we extend a pack family to a new flavour?
We establish fixed information zones and a controlled flavour-signalling system. The new variant is checked beside the existing range before production artwork is approved.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.