MCI · 5GA snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Advertising design for Telecommunications
Telecom offers combine coverage, allowance, speed and recurring costs. Customers need to understand the conditions of a plan rather than judge it from a single headline number. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Network and plan campaigns with one clear message and visible conditions. Key visuals are adapted around the approved coverage and speed claims.
Related design work
MCI · 5G
DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Airbnb · Unlock AdventureA travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.
Start with the decision your customer needs to make.
Telecom offers combine coverage, allowance, speed and recurring costs. Customers need to understand the conditions of a plan rather than judge it from a single headline number.
Coverage, speed, fair-use and billing statements need operator approval. Network engineering and payment integrations are separate.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
Network and plan campaigns with one clear message and visible conditions. Key visuals are adapted around the approved coverage and speed claims.
How we review the work
We test message hierarchy in the planned media sizes. Prices, dates, links and required notices receive a content check. A layout that works on a large display is also reviewed at mobile and feed sizes before export.
A usable handoff
You receive the approved master layouts and exports for the agreed media list. The handoff identifies editable text and fixed brand elements, with file names and sizes your team can follow. Media buying, publication and ongoing content production are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats. Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
MCI · 5G · DivarWhich part of this service should we start with?
Network and plan campaigns with one clear message and visible conditions. Key visuals are adapted around the approved coverage and speed claims.
How do we avoid confusing plan comparisons?
We use the same fields and billing basis for every plan. Conditions affecting the main benefit stay close to it, and the full terms remain accessible before purchase.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.