Desartly

Communication and advertising design for teams in London

For communication or advertising design for a London business, we start with the offer, audience and evidence available. I develop the agreed visual direction remotely from Tehran and adapt it for the specified channels. Your team approves claims and content, while production, media buying and distribution are scoped independently.

What you receive

  • Campaign idea and message hierarchy
  • Channel-specific adaptations
  • Approved copy and production files

How we work together

We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.

One idea can support several levels of detail

The key image establishes the message, while a landing page or presentation can explain it. We decide what each format needs to do and keep the route between them clear. A campaign does not need the same paragraph reproduced in every placement.

You receive the approved key visual and adaptations for the agreed formats. We specify final copy and print or digital production files. Media buying, publishing, photography and video production are scoped separately.

Related projects

These projects show the design approach and deliverables. I selected them for their relevance to the work.

A snail riding a skateboard through blue light in the MCI 5G campaignMCI · 5G

A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.

Airbnb campaign linking a familiar bedroom to a distant landscapeAirbnb · Unlock Adventure

A travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.

Before we start

Can you work with our copywriter?

Yes. We can agree how copy and design are reviewed together. Final factual and legal approval remains with your team, and the schedule includes the content dependencies.

How are cost and timing agreed?

I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.

Do we need to be in the same city?

No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.

Discuss your project Request a proposal