Café DarabCafé Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.
Environmental branding & signage
The identity of a place appears in its entrance, signs and the details people encounter as they move through it. I am Ali Komeili. We agree on the scope, review stages and usable files before starting. The applications, sizes and production requirements follow where the identity will be used.
Related design projects
Café Darab
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
MyOmOrganic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.
Bring the identity into the actual space.
The identity of a place appears in its entrance, signs and the details people encounter as they move through it. I design the visual layer of the space so brand expression and useful information work together.
Architecture, interior planning, structural safety and installation are separate specialist responsibilities. This service covers the visual identity of the environment within an agreed site brief.
We begin with your existing material and the task you want to solve. I propose a scope before detailed design, then we review the work at agreed stages. Decisions and revision rounds have a clear owner.
The agreed deliverables
A visual direction for the agreed touchpoints, sign layouts, placement proposals and production artwork. Wayfinding can be included when routes, destinations and site constraints are supplied.
Details we review
Viewing distance, lighting, materials and language affect the design. Dimensions and installation conditions need confirmation on site before final production files are released.
Files your team can use
I prepare the approved artwork in the formats agreed for its actual use. We check export sizes, colour requirements and editable source files where included. Your supplier confirms production specifications, and any sample or proof is reviewed before final approval.
Café Darab extends Persian lettering and architectural geometry across the café setting. ToyPet links product categories to a shared retail environment.
Café Darab · ToyPetIs this the same as interior design?
No. The scope focuses on graphic identity, signs and branded touchpoints. Space planning, furniture and building work belong to an interior designer or architect, with coordination where needed.
What should I send for the first conversation?
Share the goal, the materials you already have and where the work will be used. If the scope is still unclear, we can identify the priorities together before preparing a proposal.
What needs a separate agreement?
Architecture, interior planning, structural safety and installation are separate specialist responsibilities. This service covers the visual identity of the environment within an agreed site brief.
How are price and timing agreed?
I quote for a defined scope. The number of screens, items or formats, readiness of content and required review stages affect the cost and schedule. Deliverables, revision rounds and responsibilities are written into the proposal.
Can we work together remotely?
Yes. I work from Majidiyeh, Tehran, and collaborate remotely. We agree on the language, review contact and file handoff before starting.