Desartly

Campaign key visuals

A key visual gives the campaign a recognisable image before the many adaptations begin. I am Ali Komeili. We agree on the scope, review stages and usable files before starting. The message, audience and media formats guide the design decisions.

Related design projects

A snail riding a skateboard through blue light in the MCI 5G campaignMCI · 5G

A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.

Divar assistant character and listing cards in a red campaign settingDivar

Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.

Airbnb campaign linking a familiar bedroom to a distant landscapeAirbnb · Unlock Adventure

A travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.

Build the image that holds the campaign together.

A key visual gives the campaign a recognisable image before the many adaptations begin. I develop the composition around the message, so the idea can survive a wide banner, a square post and a vertical placement.

Photography, illustration, image licensing and detailed format production are separate unless included. The source and permitted uses of every asset need confirmation.

We begin with your existing material and the task you want to solve. I propose a scope before detailed design, then we review the work at agreed stages. Decisions and revision rounds have a clear owner.

The agreed deliverables

A selected visual direction, the master composition and agreed adaptation guidance. Image treatment, typography and the position of essential elements are defined for the required formats.

Details we review

We test crops early and identify which parts of the image carry the idea. Space for copy, a logo and an action needs to be planned rather than added after the master artwork is finished.

Files your team can use

I prepare the approved layouts and exports for the media list we agreed. We check dimensions, resolution and the editable sources included in the brief. The team confirms final text, dates and links before release.

MCI 5G's skating animals carry the speed idea. Divar's marketplace imagery and assistant character carry a different message across its touchpoints.

MCI · 5G · Divar

Is a key visual the whole campaign?

It is the visual foundation. A complete campaign also needs messages, channel adaptations and a distribution plan. We agree on which of those parts the design project covers.

What should I send for the first conversation?

Share the goal, the materials you already have and where the work will be used. If the scope is still unclear, we can identify the priorities together before preparing a proposal.

What needs a separate agreement?

Photography, illustration, image licensing and detailed format production are separate unless included. The source and permitted uses of every asset need confirmation.

How are price and timing agreed?

I quote for a defined scope. The number of screens, items or formats, readiness of content and required review stages affect the cost and schedule. Deliverables, revision rounds and responsibilities are written into the proposal.

Can we work together remotely?

Yes. I work from Majidiyeh, Tehran, and collaborate remotely. We agree on the language, review contact and file handoff before starting.