Desartly

Brand identity design for Automotive

Drivers need to understand a setting before changing it. Automotive communication also has to keep the model, specification and availability of an offer distinct. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. A vehicle-service identity across signage, parts labels and service records. We test short model names, workshop printing and small digital placements.

Related design work

ToyPet packaging and animal characters in a warm retail settingToyPet

A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

TerraRoots agricultural product packaging and a nature-led visual identityTerraRoots

A warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.

MyOm fruit juice packaging and a colourful parrot characterMyOm

Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.

Start with the decision your customer needs to make.

Drivers need to understand a setting before changing it. Automotive communication also has to keep the model, specification and availability of an offer distinct.

Safety-critical controls and performance claims require engineering and legal review. Interface design is not a vehicle safety certification.

We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.

What we design for this brief

A vehicle-service identity across signage, parts labels and service records. We test short model names, workshop printing and small digital placements.

How we review the work

We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.

A usable handoff

You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.

These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment. A warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.

ToyPet · TerraRoots

Which part of this service should we start with?

A vehicle-service identity across signage, parts labels and service records. We test short model names, workshop printing and small digital placements.

Do you design in-car interfaces as well as automotive websites?

The scope can include either. We first agree on the device, input method and operating context. In-car work needs a specialist review process appropriate to the control being designed.

What should I send before we start?

Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.

How are timing and cost agreed?

The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.

Can we collaborate remotely?

Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.