AuraLeafAuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.
Brand identity design for Beauty & personal care
A personal-care product needs to communicate its purpose, variant and use without burying practical information under a decorative style. The pack and product page should agree. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. An identity across bottles, cartons and variant labels. We set a hierarchy for product name, volume and directions, then check the smallest packaging surface.
Related design work
AuraLeaf
ZippiZippi’s children’s gummy-vitamin packaging pairs illustrated animal adventures with a clear flavour family and consistent information hierarchy.
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Start with the decision your customer needs to make.
A personal-care product needs to communicate its purpose, variant and use without burying practical information under a decorative style. The pack and product page should agree.
Ingredient, suitability and efficacy claims must be supplied and approved by the brand. Formulation, regulatory review and packaging manufacture are separate.
We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.
What we design for this brief
An identity across bottles, cartons and variant labels. We set a hierarchy for product name, volume and directions, then check the smallest packaging surface.
How we review the work
We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.
A usable handoff
You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.
These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. AuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications. Zippi’s children’s gummy-vitamin packaging pairs illustrated animal adventures with a clear flavour family and consistent information hierarchy.
AuraLeaf · ZippiWhich part of this service should we start with?
An identity across bottles, cartons and variant labels. We set a hierarchy for product name, volume and directions, then check the smallest packaging surface.
How do we make variants distinct but recognisable as one range?
We define a shared layout and use a controlled set of colours, names or markers for each variant. Tests use adjacent packs and small online thumbnails.
What should I send before we start?
Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.
How are timing and cost agreed?
The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.
Can we collaborate remotely?
Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.