Desartly

Brand identity design for Design & creative services

A creative practice needs to show what it makes and how a client can start a project. A portfolio should connect selected work to the service being discussed. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. An identity for a studio or independent practice across proposals, portfolio and project credits. We decide how the studio signature sits beside client brands.

Related design work

Noghteh geometric identity across monochrome printed and spatial applicationsNoghteh

A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.

Lakota identity and tactile packaging for music-education materialsLakota

Lakota’s identity connects Pouya Jamalian’s specialist music teaching with bilingual lettering, illustrated learning materials and tactile instrument packaging.

ToyPet packaging and animal characters in a warm retail settingToyPet

A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

Start with the decision your customer needs to make.

A creative practice needs to show what it makes and how a client can start a project. A portfolio should connect selected work to the service being discussed.

The team supplies approved work and permission to show it. Naming, photography, portfolio copy and licensing clearance need explicit scope.

We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.

What we design for this brief

An identity for a studio or independent practice across proposals, portfolio and project credits. We decide how the studio signature sits beside client brands.

How we review the work

We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.

A usable handoff

You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.

These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space. Lakota’s identity connects Pouya Jamalian’s specialist music teaching with bilingual lettering, illustrated learning materials and tactile instrument packaging.

Noghteh · Lakota

Which part of this service should we start with?

An identity for a studio or independent practice across proposals, portfolio and project credits. We decide how the studio signature sits beside client brands.

How much work should a portfolio show?

Enough to explain the kind of project you want next. We organise a selected set by relevance and provide fuller case studies where the process needs explanation.

What should I send before we start?

Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.

How are timing and cost agreed?

The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.

Can we collaborate remotely?

Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.