Desartly

Brand identity design for Pet care

Pet owners need to recognise which product fits their animal, life stage and use. Friendly artwork should help that choice while feeding and care information stays clear. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. An identity and pack family with distinct animal categories and consistent product naming. We test adjacent packs, shelf distance and small retail images.

Related design work

ToyPet packaging and animal characters in a warm retail settingToyPet

A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

MyOm fruit juice packaging and a colourful parrot characterMyOm

Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.

Café De La Corte coffee bottle with a transparent label and tied burlap sleeveCafé De La Corte

Coffee packaging extends Café De La Corte’s established identity through clear glass, a woven sleeve and a considered serving ritual.

Start with the decision your customer needs to make.

Pet owners need to recognise which product fits their animal, life stage and use. Friendly artwork should help that choice while feeding and care information stays clear.

Feeding advice, ingredients and veterinary claims require specialist approval. Design does not provide veterinary guidance or certify a formulation.

We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.

What we design for this brief

An identity and pack family with distinct animal categories and consistent product naming. We test adjacent packs, shelf distance and small retail images.

How we review the work

We review the mark, type and colour in the actual applications in the brief. Small sizes, monochrome reproduction and long names receive their own tests. The printer confirms materials and production constraints before artwork is approved.

A usable handoff

You receive approved vector artwork, the agreed print or digital exports and guidance for consistent use. File naming, colour specifications and editable applications follow the actual production brief. Print procurement and manufacturing are separately agreed.

These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment. Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.

ToyPet · MyOm

Which part of this service should we start with?

An identity and pack family with distinct animal categories and consistent product naming. We test adjacent packs, shelf distance and small retail images.

Can characters help people choose the right pet product?

They can support recognition when paired with explicit animal and product labels. We check that the character does not become the only signal for life stage or suitability.

What should I send before we start?

Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.

How are timing and cost agreed?

The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.

Can we collaborate remotely?

Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.