SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Brand identity design for teams in France
For a team in France building a visual identity, I start with the approved name, audience and applications that need consistency. I collaborate remotely from Tehran on the agreed direction and file set. French and English content are reviewed by your language owners, with font use and production requirements confirmed before final artwork.
What you receive
- Logo and type system
- Agreed product and information layouts
- Artwork and language-version guidance
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
The identity should fit both the product and its explanation
We review how the brand appears on a small application and in material that needs more detail. Type and spacing should accommodate real descriptions without hiding important information. The guide connects these uses while allowing their layouts to answer different reading needs.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Solenne
AuraLeafAuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.
Before we start
Can the identity include packaging?
Yes, with approved content, dimensions and dielines. Manufacturing decisions and required label information need confirmation from your team and relevant specialists before artwork is finalised.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.