Dark MatterA commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.
Brand identity design for teams in Los Angeles
For a Los Angeles business developing a visual identity, I start with the name and the places where the brand needs to appear. I work remotely from Tehran on the agreed logo, type and applications. We review real imagery and content before finalising the system, with production files and responsibilities defined in the proposal.
What you receive
- Logo and background-use rules
- Agreed image-led applications
- Production files and visual guidance
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
The identity and imagery need to work together
A mark can look convincing on a blank background and become unclear over a photograph. We test representative images and simple backgrounds early. The rules cover placement, contrast and supporting text so future material remains readable without relying on one carefully chosen mockup.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Dark Matter
SolenneSolenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
Before we start
Can the identity include art direction?
Yes, if included in the scope. I can define an image direction and examples; photography, image licensing and production are agreed separately.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.