QuelloQuello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.
Brand identity design for teams in Vancouver
For a Vancouver business refining its visual identity, I begin with the existing material and the changes your team needs. I work remotely from Tehran on the agreed direction and applications. We review representative content and production constraints, then deliver files and guidance matched to the people who will use them.
What you receive
- Identity review and refinement
- Representative application updates
- New file set and transition guidance
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
A refresh can preserve familiar elements
We assess what already helps recognition and what creates inconsistency. Changes are tested on actual touchpoints rather than judged only by a new logo sheet. The final guide explains the transition, including which older versions should stop being used.
You receive the logo files, colour and type rules, and agreed applications. We confirm dimensions and production formats with your supplier. Printing, packaging manufacture and signage installation are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Quello
AuraLeafAuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.
Before we start
Can you retain part of our current identity?
Yes. We agree on the fixed elements and the problems to solve. A focused refinement should still produce coherent rules and files rather than isolated cosmetic changes.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.