NoghtehA focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.
Brand identity refresh
An established identity may still have useful recognition while its applications have become inconsistent. I am Ali Komeili. We agree on the scope, review stages and usable files before starting. The applications, sizes and production requirements follow where the identity will be used.
Related design projects
Noghteh
TerraRootsA warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.
ToyPetA friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Keep what works. Resolve what gets in the way.
An established identity may still have useful recognition while its applications have become inconsistent. I review what should stay, what causes problems and how much change the business actually needs.
Renaming, repositioning research and trademark work are separate scopes. The extent of change is agreed before detailed design, including how old assets will be supported during transition.
We begin with your existing material and the task you want to solve. I propose a scope before detailed design, then we review the work at agreed stages. Decisions and revision rounds have a clear owner.
The agreed deliverables
An identity review, an agreed refresh direction and updated assets within the chosen scope. Changes may cover the logo, typography, colours or selected everyday applications.
Details we review
We compare the proposed changes across real uses and record the reasons for keeping or replacing elements. A rollout plan helps the team decide when existing materials should be updated.
Files your team can use
I prepare the approved artwork in the formats agreed for its actual use. We check export sizes, colour requirements and editable source files where included. Your supplier confirms production specifications, and any sample or proof is reviewed before final approval.
Noghteh and TerraRoots show two distinct visual systems. Their case studies are useful references when discussing what should stay coherent across an identity's applications.
Noghteh · TerraRootsCan we keep our current logo?
Yes. A refresh can focus on type, colour, layouts and applications if the logo still serves the business. We make that decision after reviewing the actual problems.
What should I send for the first conversation?
Share the goal, the materials you already have and where the work will be used. If the scope is still unclear, we can identify the priorities together before preparing a proposal.
What needs a separate agreement?
Renaming, repositioning research and trademark work are separate scopes. The extent of change is agreed before detailed design, including how old assets will be supported during transition.
How are price and timing agreed?
I quote for a defined scope. The number of screens, items or formats, readiness of content and required review stages affect the cost and schedule. Deliverables, revision rounds and responsibilities are written into the proposal.
Can we work together remotely?
Yes. I work from Majidiyeh, Tehran, and collaborate remotely. We agree on the language, review contact and file handoff before starting.