PoonezPoonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.
Brochure design
A brochure needs to explain an offer in an order that suits how it is opened and read. I am Ali Komeili. We agree on the scope, review stages and usable files before starting. The message, audience and media formats guide the design decisions.
Related design projects
Poonez
EcoGoldEcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.
DivarCampaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
Put the information in reading order.
A brochure needs to explain an offer in an order that suits how it is opened and read. I organise the message across panels or pages, so the reader can understand the service and find the next step.
Copywriting, translation and printing can be separate stages. The print supplier confirms paper, fold tolerances and production requirements before final artwork.
We begin with your existing material and the task you want to solve. I propose a scope before detailed design, then we review the work at agreed stages. Decisions and revision rounds have a clear owner.
The agreed deliverables
An agreed format, content hierarchy, panel or page layouts and final print or digital artwork. The fold and reading sequence are considered before the visual details are refined.
Details we review
Panel widths, folds, image crops and contact details are checked together. A folded proof helps verify that information appears in the expected order rather than disappearing into a crease.
Files your team can use
I prepare the approved layouts and exports for the media list we agreed. We check dimensions, resolution and the editable sources included in the brief. The team confirms final text, dates and links before release.
Poonez gives opportunities a familiar visual language. EcoGold uses a physical image to explain stored value. Both are references for making a message understandable.
Poonez · EcoGoldShould this be a brochure or a catalogue?
A brochure can explain a service or a focused offer. A catalogue is more useful when readers need to browse and compare a structured range of products. We choose the format from that task.
What should I send for the first conversation?
Share the goal, the materials you already have and where the work will be used. If the scope is still unclear, we can identify the priorities together before preparing a proposal.
What needs a separate agreement?
Copywriting, translation and printing can be separate stages. The print supplier confirms paper, fold tolerances and production requirements before final artwork.
How are price and timing agreed?
I quote for a defined scope. The number of screens, items or formats, readiness of content and required review stages affect the cost and schedule. Deliverables, revision rounds and responsibilities are written into the proposal.
Can we work together remotely?
Yes. I work from Majidiyeh, Tehran, and collaborate remotely. We agree on the language, review contact and file handoff before starting.