Desartly

Advertising design for Retail

Retail design works across a shop, a product and a promotion that may change tomorrow. Customers need to recognise the store while finding a category, a price or a collection point. I’m Ali Komeili. We agree on the audience and the materials you need before I prepare a design direction. Store and sale campaigns with clear dates, participating locations and price conditions. Designs support fast updates without changing the whole system.

Related design work

Divar assistant character and listing cards in a red campaign settingDivar

Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.

Start with the decision your customer needs to make.

Retail design works across a shop, a product and a promotion that may change tomorrow. Customers need to recognise the store while finding a category, a price or a collection point.

Prices, stock and promotion rules are supplied by the retailer. Store architecture, merchandising operations and payment systems are separate.

We begin with your existing screens, artwork and approved content. Together we choose the priority task, list the required formats and agree on who reviews the work. A first direction is reviewed before detailed production. The proposal names deliverables, revision rounds and what the team supplies.

What we design for this brief

Store and sale campaigns with clear dates, participating locations and price conditions. Designs support fast updates without changing the whole system.

How we review the work

We test message hierarchy in the planned media sizes. Prices, dates, links and required notices receive a content check. A layout that works on a large display is also reviewed at mobile and feed sizes before export.

A usable handoff

You receive the approved master layouts and exports for the agreed media list. The handoff identifies editable text and fixed brand elements, with file names and sizes your team can follow. Media buying, publication and ongoing content production are separately agreed.

These projects show documented design decisions in the same discipline. Some come from adjacent industries. They help explain my approach and are not a claim that every example belongs to this sector or includes every item in this brief. A delivery box, Digikala’s smile and a red balloon turn the arrival of an order into a human campaign story. Digital campaign visuals for Rishe turn care from abroad into a family’s moment of surprise, seen from inside a green box.

Digikala · A Smile Arrives Home · Rishe: a surprise that brings family closer

Which part of this service should we start with?

Store and sale campaigns with clear dates, participating locations and price conditions. Designs support fast updates without changing the whole system.

Can staff update offers themselves?

We define locked brand elements and editable price, date and product areas. A sample update and export instructions help staff avoid changing the visual hierarchy.

What should I send before we start?

Send the goal, current materials, audience, channels and any technical or production constraints. We choose a manageable first scope together. If content or specifications are missing, we identify their owner before scheduling design.

How are timing and cost agreed?

The proposal is based on a defined list of screens, applications or media formats. Content readiness, review stages and production constraints affect the schedule. We agree on the scope and revision rounds before work begins.

Can we collaborate remotely?

Yes. My office is in Majidiyeh, Tehran. We agree on language, a review contact and the handoff method.