MCI · 5GA snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
Communication and advertising design for teams in Berlin
For a Berlin campaign, I help establish a visual direction around the approved message and audience. I work remotely from Tehran with your content and marketing owners. We adapt the agreed formats for their channels, have German copy reviewed locally and separate design delivery from photography, printing and media placement.
What you receive
- Campaign direction and language layouts
- Channel-specific files
- Approved message and version naming
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
Adapt the message rather than compressing the translation
A translated line may need a different break or a shorter approved version. We coordinate copy and layout so each format stays readable. The same offer, conditions and destination should remain clear across the agreed languages, even when the wording differs.
You receive the approved key visual and adaptations for the agreed formats. We specify final copy and print or digital production files. Media buying, publishing, photography and video production are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
MCI · 5G
EcoGoldEcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.
Before we start
Can versions have different headlines?
Yes, if your content owner approves their meaning and relationship to the offer. Design can accommodate natural wording; it should not decide unapproved claims merely to fit a layout.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.