Airbnb · Unlock AdventureA travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.
Communication and advertising design for teams in Melbourne
For communication design for a Melbourne business, I organise the approved message and create the agreed formats remotely from Tehran. We define the audience, channels and approval stages before developing the visuals. Photography, illustration production, printing and distribution are scoped separately when needed.
What you receive
- Visual direction and message system
- Agreed print or digital formats
- Publication artwork and usage guidance
How we work together
We start with a conversation about the problem, audience and deliverables. Once the scope is clear, I send a proposal with timing and cost. Reviews happen at agreed stages, followed by the design files and guidance your team needs to use or develop the work.
A visual system can vary without losing the message
We set shared rules for type, imagery and spacing, then adapt them to the purpose of each item. A poster, a short announcement and an explanatory slide do not need identical layouts. Each should remain understandable on its own and point to the relevant information.
You receive the approved key visual and adaptations for the agreed formats. We specify final copy and print or digital production files. Media buying, publishing, photography and video production are scoped separately.
Related projects
These projects show the design approach and deliverables. I selected them for their relevance to the work.
Airbnb · Unlock Adventure
EcoGoldEcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.
Before we start
Can you include illustration?
Illustration can be included with a defined brief, style and number of outputs. Usage rights, revisions and any separate production work are specified before starting.
How are cost and timing agreed?
I prepare a proposal after understanding the problem, deliverables, languages and review rounds. A fixed price before that discussion would leave important work undefined.
Do we need to be in the same city?
No. Meetings, reviews and file delivery can happen online. For printed or physical work, we agree separately on production responsibilities and output checks.